Driven by Vision
How a Shared Purpose Guides the Most Ambitious Companies to Success
This often happens when companies lack a clear vision: They can't decide what to do, today, because they don't know where they want to be, tomorrow.
Have you ever been stuck in a debate between two features? Are you constantly changing priorities and processes? Do your employees’ or coworkers’ opinions on the company's future differ wildly?
The Vision is your organization’s guiding light: a strong and compelling Vision will simplify prioritization and motivate your team, leading to massive increases in efficiency and morale.
In Driven by Vision, I explain what a vision is, why it matters, how to build a good vision and operationalize it in your organization.
Packed with insights from the field and practical examples, Driven by Vision will let you identify and address the lack of vision. As an entrepreneur or a CEO, you will learn how to make your company more focused and efficient. As a manager or individual contributor, you will know what’s missing in your company and be able to surface it to your leadership.
Driven by Vision will walk you through every stage of the process, from explaining what a vision is to helping you create one and operationalize it in your organization.
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What is the vision, and where does it stand compared to its brethren: the values, mission, goals, strategy, etc.? Also, why does this book focus on the vision and not other rungs in the pyramid?
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The benefits of a good vision, respectively the drawbacks of not having one: a clear vision brings focus, which in turn leads to productivity and happiness.
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No company has “no vision,” but many have visions that are too generic to be helpful. This clarifies what a vision needs to have to be any good.
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This is the meat of the book: going from your values, ambitions, and ideas of the future, to a coherent vision for your company.
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Once you have your vision comes the real work of leadership: getting everyone on board, and getting your company up to shape to execute on it.
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The most common reasons why so many companies don’t have a good vision, which are also objections you might face in your organization, and how to address them.
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Finally, some pitfalls you might encounter on your way to create and operationalize your vision, and how to address those!
About me
I’m an engineer, entrepreneur, and product manager. My 10+ years leading product teams and consulting in various organizations convinced me of the pervasive lack of vision in companies of all sizes—but also that tools exist to remedy this issue.
Hence, this book!
I consult with companies seeking to gain better focus and write Driven by Vision, as well as occasional pieces on my website.